Marketing and Communications

An experienced marketing and communications expert plays a critical role in ensuring that events are well-attended and successful. By developing and executing effective marketing strategies, they help event organizers achieve their attendance and revenue goals. A strategic promotional strategy is the backbone of a successful marketing campaign. 

Services include:

• Develop a comprehensive promotional strategy, including creating content for print and digital advertising, email campaigns, social media, and other promotional materials.

• Identify target audiences and develop marketing strategies that effectively reach and engage them.

• Manage event branding and messaging to ensure consistency across all marketing materials.

• Manage content creation and distribution of email / enewsletter campaigns.

• Coordinate event partners, sponsors, and vendors to develop joint marketing campaigns and cross-promotional opportunities.

• Monitor and analyze marketing campaign performance data to optimize strategies and tactics for future events.