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About Me
About Me
Hi there...I'm Kazia, Independent Meeting Strategist and Certified Meeting Professional with over 15 years experience planning events of all shapes and sizes. I specialize in planning in-person and virtual meetings for associations, non-profits and corporations across Canada. Whether you're planning a multiday complex scientific program or a one hour webinar, let an experienced professional take the pressure off your team and guide you to success.
No project too small - no meeting too big!
What does an Event Strategist do?
An event strategist is responsible for developing and executing comprehensive strategies for meetings and events, including planning, designing, and implementing all aspects of the event to meet specific business objectives. Their role involves working closely with clients, team members, venues and vendors to ensure that events are well-conceived, well-executed, and meet the needs of all stakeholders involved.
Why hire an Event Strategist?
By bringing specialized knowledge and expertise in event strategy, an event strategist can help maximize the value of events and achieve business objectives.
Strategic Planning: An event strategist brings specialized knowledge and expertise in developing comprehensive event strategies. They help ensure that events are aligned with specific objectives and are designed to meet the needs of all stakeholders involved.
Resource Management: An event strategist helps manage all aspects of event planning, from budgeting and logistics to vendor management and participant registration. They also provide guidance on how to maximize resources and achieve cost efficiencies.
Creative Conceptualization: An event strategist helps develop creative concepts and themes for events that engage participants and drive results. They provide guidance on best practices for event design, branding, and messaging.
Risk Management: An event strategist identifies potential risks and issues associated with events and develop contingency plans to mitigate these risks. They provide guidance on how to manage unexpected situations that may arise during events.
Performance Evaluation: An event strategist measures the success of events by developing and tracking performance metrics. They can also provide recommendations for improvement based on these metrics.
About the Certified Meeting Professional (CMP) Designation
CMP certification is a mark of excellence in comprehensive events management. The certification was developed to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice. The CMP credential is recognized globally as the badge of excellence in the events industry. The qualifications for certification are based on professional experience, education and a rigorous exam.
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